Sales/Marketing

Azione’s Fall Conference Adds a Healthy Dose of Mindfulness to Member Businesses

The most recent dealer event from Azione Unlimited gives dealers the tools for building healthier relationships with their business while teasing a revamped Education Ecosystem.

Oct 20, 2023

Who Are Your Top Automated Shades Sales Prospects?

Here are seven types of potential customers whose lifestyles are connecting with automated shades features and benefits.

Oct 18, 2023

DOW Technologies Stages Successful Summer Dealer Retreat

The fourth DOW Technologies Elite Dealer Retreat in Lake Oconee, Ga., attracted 250+ attendees, 40 exhibitors engaging in industry discussions, trainings, demos, tradeshow, and fun activities.

Oct 10, 2023

How Can We Elevate Professionalism in the Custom Integration Industry?

Poor experiences that deter prospective clients can be reduced with more certifications and education; suppliers vetting their dealers; and greater accountability.

Oct 05, 2023

What to Look for When Buying Lighting Fixtures

Integrators should establish a standard housing, trim, reflector and aperture for the downlights they spec and then deviate from that when appropriate.

Sep 27, 2023